Sort of a bit bizarre, isn't it? This is not exactly the most thrilling profession, nor is it one that the general public is dying to see behind the scenes.
Then again, this is retail, and in an age where consumers are bombarded with infinite choices on what to buy and who to buy it from, shopkeepers are scrambling to ensure their customers' loyalty. What better way to do that than to show them the inner workings of their quaint little operation? Virtually speaking, of course.
So welcome to Edgewood, everyone. Chances are you're familiar with us and have stopped by a couple of times. In the event that cyberspace has just randomly dropped you into our lap, however, let me tell you a little bit about us...
Edgewood Greenhouses Ltd., or Edgewood as we're more commonly known, was established in 1956 in a suburb of Montreal. We're a full-service florist and greenhouse (NOT a garden center and NOT a wholesaler, contrary to occasional misconception) spread over 18000 square feet of land and about 15 different temperatures. And I am its third generation, following in the footsteps of my semi-retired grandfather and those of my mother and uncle, who are now co-owners.
We're not the glammest-looking place on the planet - the most fitting comparision I'm willing to draw is to a large garden shed - and the people I work with (including my family) are colorful at the best of times, clinically insane at the worst. But we're tight, and as much as we sometimes wouldn't like to admit it, we're kind of a family. And it's home.
Anyway, all this will start to make more sense once I begin posting on a regular basis.
But for now, I kinda have to get back to work.
